Why Using Forms Increases Submission Volume

If you’re still collecting submissions through an email inbox or a clunky contact form, you might be losing out on the very thing you’re trying to attract: submissions.
Whether you’re a lit mag, contest organiser, publisher, or curator, your submission process says a lot about your project. And more than anything, it shapes the experience of the person on the other side - the creator.
The easier and more intuitive the experience, the more likely someone is to press "submit."
Here’s why using structured, modern forms dramatically increases the both the number and quality of submissions you receive.
1. Friction Kills Momentum
When a creator lands on your submissions page and sees a paragraph that says “please email us your work,” you’re introducing friction.
They now need to:
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Open their email app
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Write a subject line that won’t get lost
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Attach the right files
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Wonder whether they missed a key instruction
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Hope they don’t get ghosted
That’s a lot of cognitive load here. Every extra step is a chance for someone to close the tab and say “maybe later.”
With a well-designed form, you eliminate the guesswork. It’s fast, clear, and focused, making it easier to complete the task in the moment.
More clarity = more confidence = more submissions.
2. Creators Crave Structure
A good submission form doesn’t just collect information, it guides the creator through the process.
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Include a detailed description of each field
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Include example answers, links to guidelines, or file format explanations
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Break long forms into simple, step-by-step sections
- Create drop downs, single or multiple choices, checkbox.
- Make it fun and easy-going to build a connection with your brand.
When a creator knows exactly what’s expected, they're far more likely to hit submit, especially when they don’t have to go hunting for extra info.
3. Forms Build Trust
Here’s a little-known truth: when creators see a professional, well-designed submission form, it increases their confidence in you.
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It signals that their work will be handled carefully.
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It suggests there’s a system in place, not just a messy inbox.
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It makes them feel like their submission won’t disappear into the void.
That perceived professionalism goes a long way. It also encourages repeat submissions, shares and word-of-mouth recommendations.
4. You’re Easier to Share
A beautiful, branded submission form is far more likely to be:
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Shared on social media
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Linked from newsletters or writer groups
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Sent between friends or colleagues
That means more exposure and more submissions without you lifting a finger.
Most forms are mobile-friendly, embeddable, and instantly live when published. No dev help needed. No messy plug-ins. Just copy your link and go.
5. Faster Forms = More Submissions
The thought of creating a form can be a turn off for many orgs. It's true, crafting a long form in some platforms can actually take hours and so the natural reaction is to abandon it and create a “just send us an email” button instead.
But using a platform like Dapple, you can create a submission form:
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From scratch in a few seconds by directing Ash, our built-in AI assistant, to auto-generate a full form (with guideline-friendly fields) based on your project’s goals.
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Use pre-existing template and then tweak where needed.
We added some instructions, hit generate and a few seconds later we had this...nice right?
TL;DR: Inbox Submissions Are Hurting You
Still relying on email or basic forms? You're probably:
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Getting fewer submissions than you could
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Receiving incomplete or poorly formatted entries
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Creating a worse experience for your contributors
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Spending more time manually reviewing and replying
Meanwhile, Dapple users are:
✅ Publishing new forms in seconds
✅ Guiding submitters through a clear process
✅ Collecting more relevant, ready-to-review submissions
✅ Building trust and momentum with every call
Ready to Upgrade?
Creating a beautiful, high-performing submission form shouldn’t take hours. With Dapple, you can publish your next form in seconds—using a template or letting Ash AI build one for you.
👉 Get started at dapplehq.com or book a demo today.